Highsocieteanj.com
is a website that advertises on a beverage; tea that is offered to the high
socioeconomic class people. This website targets the high income earners in the
society as its primary audiences. Although it does not contain a subject
statement to indicate that its major concern is the high income earners, its
title indicates both its subject and purpose. The title specifies it to be advertising
on a high-society tea house, and images of luxurious facilities portrayed on
its homepage. The term “high societea” refers to service for the economically
stable people who can afford luxuries in their lives. Therefore, they are the
primary audiences of the website since the can afford the services being
rendered.
However,
despite targeting the high income earners who are associated with the urge for
perfect sophistication and attractive presentations, the website contains a
poor design. The developers of this website did put into to consideration the effective
features of a good website design. Its homepage contains a lot of blank space
which makes it to seem empty. An effective website design focuses on putting
adequate content on the homepage which clearly portrays what is contained in
it. The website is filled up with pictures on the homepage without providing an
explanation about their origin or the main purpose of putting them there. There
is no subject statement that states its main purpose hence making the audiences
to rely on the suggestive terms in discovering its purpose. For instance, an
interested audience would only rely on the term “tea house” within the
website’s title in order to know that it is advertising about tea beverages that
are being served within its outlets.
The
website’s color scheme is effective since most of its colors rhyme. They
provide adequate contrast that enables its audiences to view its contents
clearly. This is an effective feature of its design that makes it to reveal all
its contents to the viewers without being strenuous. Moreover, its letters have
been written in a medium size font that makes them clearly visible and able to
pass message effectively. The developers can also be congratulated for actively
using images to portray the real picture of the tea outlets that are being
advertised on website. Its homepage does not include unrelated advertisements
hence enabling the viewers to gain confidence in exploring its contents.
According to Nielsen (2001), a website design that involves excessive
advertisements on unrelated contents discourages viewers from exploring its
contents. They feel that they are being tricked to fall trap of scammers or
malicious software hence avoiding further exploration.
Its
homepage is also free from dead links. This aspect makes it able to cover most
of its weaknesses hence proving the credibility of its developers to the
audiences. Involvement of dead links in the homepage of any website makes the
audiences to start doubting on whether the website’s content if often updated (Niederst,
2001).
Therefore, they fear they may spend much of their time view content that talks
about non-existing facilities or services. The developers also made it free
from blue links which in most cases are placed near the main topics or at
strategic positions within the website that may cause the viewer to click them
accidentally. The blues links direct the viewers to useless or remote pages
hence making them to feel that exploring the website content is simply wastage
of time. Its audiences are made sure
that all the links which are available on the website would direct them to the
required content hence being willing to spend more time examining the advertisement.
The
website also contains appropriate graphics that fit well on the screen. They
have alt labels and free from extremely large thumbnail images. All the
graphics which are included are meaningful and do not take a lot of time to
load. Macotte (2010) says that websites that contain meaningless graphics or
ones which take long time to load discourage viewers from viewing much of its
content. The Internet community is aware that there are very many related
contents within the websites hence there is no need of wasting time exploring
unresponsive websites or the ones that contain meaningless graphics. Bearing in
mind the effect of this fact, developers of societeanj.com included responsive
graphics that hold a meaning concerning the website’s content hence making it
worthy to be viewed by its audiences.
Despite
the several good website design features that have been included on the
website, they are not effective enough to make it to be regarded as having an
overall good design. The website does
not exercise continuous styling within its homepage. Different styles of text formatting
have been used. For instance, its title is not italicized as its content within
the bottom part of the homepage. A different font type has been used for its
title from the one used to structure the rest of its contents. The developers
can be termed to have had worked too hard to make the website different from
others hence failing to observe the concepts of a good website design. A good
design should have a continuous styling which makes it to seem official and
worthy to be viewed by its primary audiences. According to Niederst (2001), Internet
users depend on simple aspects in determining whether a website is worthy
exploring or not. For instance, excessive use of different formatting and font
styles make them to doubt the credibility of its developers. The experienced
website developers do not spend much of their time making unnecessary
decorations in order to improve the attractiveness of the websites. They depend
on effective arrangement of content, proper color schemes and useful links to
make the websites unique from others and attractive to explorations. Moreover, most
Internet users bear in mind that the companies that can afford to hire well
qualified developers to design their websites, value their contents and see it
to be worthy advertising. This notion makes them to use the design features in
determining whether the website’s content is worthy viewing or not.
The
website also lacks personality. The developers did not consider incorporating
explanative sections on the website which explain deeply about its content and purpose
hence failing to elude a sense of self. Its homepage is comprised of
information that is too general to make it convincing to its primary audiences.
A good website design includes various sections that explain about the websites
content deeply hence making the viewers to notice the uniqueness of its
advertisements. Internet users access different websites in order to obtain
specific pieces of information. Therefore, if they fail to notice relevant
sections which would guide them towards the interested content, they get
discouraged from continue to view its content. Developers of highsocieteanj.com
should have paid attention on including specific sections which describe the unique
services which are offered by the outlets being advertised.
For
any website design to be effective it should be convincing to the viewers and directive
in making them discover its uniqueness from the other websites. It should
exercise comprehensive description of the websites content within its homepage without
making it excessively crowded (Oleksy, 2001). Moreover, images
should be used to provide supplementary information about the content being
described. They should not be relied upon entirely to explain the website’s
content as it was done by developers of highsocieteanj.com.
Conclusion
There
are several features which can be relied upon in judging whether a particular
website contains a good or bad design. The homepage of any website contains the
most crucial aspects of design that guides viewers in making decisions on
whether to continue exploring its content or not. Therefore, it should be
developed carefully encompassing all the most important sections that explain
its purpose and awards it a sense of personality.
Highsocieteanj.com
contains ineffective website design although there are certain good features
which were included by its developers. The website is free from unresponsive
graphics, and blue or dead links which might make the viewers to get
discouraged from continuing to view its content. However, its design is made
poor by several features which include; too much blank space on the homepage, lack
of personality, and lack of continuous styling.
Website Journal
Highsocieteanj.com
was established with the main aim of advertising tea beverages that are offered
by the company’s tearooms located in 20 Old Newark Pompton Turnpike. This
location can be described as an historical township of Wayne. These tearooms
can date their origin back to the year 1895. The website explains about their
existence and gives customers information about the services render, and the
exact directions which would lead them to the outlets. It also contains
information about the series of events which have taken place since
establishment of the tearooms and the development which has been experienced.
The
website uses a formal tone entirely to present information about the services
which are being advertised. However, it does not make full utilization of its
homepage to describe about the major sections encompassed by its content.
Audiences are forced to make persisted efforts in clicking several links before
tracing the necessary information of their interest. This aspect is among the
several features that impair information relying to the audiences hence making
its design to be poor.
However,
despite the weakness of the website which include; improper styling, emptiness
of its homepage, and lack of personality, the website contains some strengths
which make its content worthy viewing. Content within the homepage has been
effectively arranged and proper color scheme used hence making it easily
viewable. Texts have also been written using a medium size font that makes the audiences
to read them without straining.
References
Macotte, E. (2010). Responsive Web Design.
Cambridge: Cambridge University Press.
Niederst, J. (2001). Web Design in a Nutshell. New
York: O'Rielly Media.
Nielsen, J. (2001). Homepage Usability. New York: New
Riders Publishing.
Oleksy, W. (2001). Web Design. New York: The Rosen
Publishing Group.
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