American Express is one of the most ethical companies in
the world. It deals with providing goods and services to customers hence
enabling them to improve their living standards and promote their businesses. It
also promotes social responsibility among its workers and customers by ensuring
fair transactions on all their products without using corruption to exploit
their customers. They provide quality services to workers hence making them to
have trust in their products. It has ensured use of innovative methods in
production of their products and services hence ensuring success of the
company. It also promotes good ethical environment which ensures understanding
in all sectors and goodwill of the workers.
The
Company’s Consumer Relations
American Express ensures customer satisfaction in
conducting its business. The Company provides options for return protection to
its customers. This option allows customers a period of 90 days to test whether
the products they obtained from the company are of good quality. However, if
the customer is not satisfied with the quality of the product, he or she can
return it to the company before the end of the ninety days.
It
also offers extended warranties to their products. The extension period goes
above one year over the period dictated by the manufacturer. This allows the
customers to have an amble time to fully confirm the quality of the products.
These services have enabled the Company to attract many customers since they
are assured of getting good quality products which are returnable in case of
dissatisfaction.
Environment Relations with the Company
The company introduced an
environment program was aimed at ensuring maximum production without impacting
negatively to the environment. This program ensured conservation of energy
which was achieved through installation of energy-efficient technology and controls
to monitor power usage. The lighting systems were also modified to promote
proper usage of power hence conserving the surplus energy.
It
also incorporated waste reduction plans which were executed through encouraging
workers to consider using of paperless mechanisms in presenting their
statements. They also influenced employees in their cafeterias to consider
offering organic foods and reusing fryer oils in order to ensure economical
utilization of the environmental resources.
Employee Relations with the Company
American
Express offers employees with guidance and counseling in order to improve their
performance and overcome the challenges which they often face while at work. It
also ensures that proper disciplinary actions are taken against the defiant
workers in order to promote the overall performance of the Company.
The
Company also conducts investigations into the complaints of the employees in
order to determine the best actions to be undertaken to ensure satisfaction to
all workers. The investigations help the Company to know why some sectors
performed poorly hence giving the employees a chance to explain their setbacks.
Therefore, it plans for the necessary changes which should be made to ensure
improved in performance in all sectors.
Company Policies
The
policies of the company ensure that every customer is comfortable after buying
their products or services through promoting of privacy. They introduced a data
security policy which protects the company and its customers from malicious
activities which might be done by hackers. This policy is divided into five
sections whereby the first section addresses protection of the data concerning
cardholders and authentication of crucial information. It ensures that the data
should only be stored to facilitate transactions with the company and not to
expose the customers to potential harm. The second section deals with obligations
of data incident management. It states that if any issues are noted concerning
the data storage, the customer should notify the company within 24 hours. This
is aimed at giving the company amble time to manage such situations before any
consequences are experienced. The third part is about indemnity obligations
during data incidents. It outlines the guidelines which would be used by the
company to deals with such cases. The company declares its determination to
deal with such matters without violating any of their regulations. The fourth
section outlines the procedures which should be used to validate the American
Express cards both annually and quarterly while the last section deals with
disclaimer declaration which indicates all issuers of American Express cards
are not third parties to the company.
There
are also card acceptance policies which give the customer a chance to go
through documentation of the features and the services which would be rendered
through the cards. It then allows them to make decisions whether to acquire the
cards or ignore the offer after analyzing their expectations concerning the
card. The card involves security features which help the merchants to access to
it in case it is altered. These policies ensure that all customers are
conversant with the security details in order to help them to know any altered
cards.
These
policies are comprehensive to ensure that every crucial activity concerning the
company and its publics is addressed. This has promoted understanding between
all the members interacting with the company hence minimizing the possibility
of conflicts. It has complied with the laid procedures of business operations
by the government such as renewal of business licenses and disclosing the
relevant information to its shareholders. This has ensured close monitoring of
the company’s progress in order to make the proper decisions concerning how the
business activities can be altered to increase its profits.
However the company should employ more
mechanisms in relation to environment in order to promote good relations with
nature. Although the company has undertaken measures to reduce waste and to
conserve energy, it should also take further steps to introduce ways of
generating energy and providing water even to the neighboring society. These
ways can be achieved through starting campaigns for tree planting in the areas.
Since trees act as water catchment areas they would assist in raising the
ground water table hence ensuring easy access to water. These trees can be
useful in improving the natural setup of the area and also in ensuring
atmospheric balance. The company releases gases such as carbon (IV) oxide and
carbon monoxide which may cause atmospheric imbalance. Therefore, the trees
absorbs the unwanted gases and release oxygen during the day which is necessary
for human respiration. Planting of trees would also curb desertification within
the area which would be brought by cutting down of trees to provide furniture
for construction purposes.
It
can also sponsor drilling of dams within the area in order to provide enough water
for industrial purposes and also for domestic use by members of the neighboring
community. This would reduce the competition for natural resources between the
company and the surrounding community. For instance, establishment of dams
would provide enough water for industrial use in cooling and washing of
machines and also for irrigation purposes by the neighboring farmers. This
would promote the relationship between the community and the company hence
ensuring its success in conducting business operations. It would also create
jobs for the local people hence improving their living standards. Therefore, it
would have established a good market for its products since the purchasing
ability of the locals would increase due to improvement of their living standards.
Promoting irrigation within the surrounding environment would also ensure
provision of raw materials to the company at fair prices since there would be
no high expenses incurred due to transportation costs as opposed to obtaining
raw materials from far areas.
Conclusion
The
success of American Express has been contributed to by the good relationship
which the company has established with its publics. The workers have been
comfortable with their working environment since it takes care of their needs.
This has established motivation in them and loyalty to the management of the
company hence increasing the overall performance of the company. It has also
established a friendly neighborhood by creating job opportunities to the local
people. This has facilitated towards the smooth running of the company’s
operations since it does not face any opposition from the neighboring society.
Introduction
of innovative techniques in the production sector has promoted efficiency hence
leading to low expenses. This has enabled the company to provide products to
their customers at affordable prices while still ensuring profits.