Online Marketing

Introduction

Introduction of Internet in business is a good decision towards expanding your sales and eliminating unnecessary expenses which are incurred through the manual process. Your Company should ensure that proper measures are taken in order to promote customer relations since they are often neglected during online conduction of business.

Internet will provide a favorable platform for advertising your products hence promoting creation of new markets across the Nation. Your Company will require a website which will be used to advertise new products on sale, promotions, and serve customers in an easy way. This website will require frequent maintenance in order to eliminate flaws which may violate the privacy of the Company. Moreover, frequent testing is necessary in order to ensure that all its components are properly working.

Considerations and Findings of Online Marketing

Effective online marketing techniques are crucial in order to ensure that the products are viewed by large population of target publics. The information explaining about different products on sale should be clear in order to avoid ambiguity which may discourage customers from purchasing them. Moreover, the images contained in the website should be in 3 dimensions in order to promote a clear view since they will not be tangible(Jacky, 2010).

Findings

1.      Frequent Updating of Information

The information contained in the website should be reviewed frequently in order to make possible alteration where some items have been purchased(Livingstone, 2012). In case of price change in the items being advertised, the information should be updated accordingly in order to avoid unnecessary misunderstandings. According to Livingstone (2012), a website which is frequently updated is likely to attract more viewers by 17% than the one which contains outdated information.Therefore, the outdated information within your website should be deleted and the up to date one posted.

2.      Information about Management of the Company

Changes about the management of your Company may take place. For instance, new employees may be brought in in order to replace others who have been either sacked or retired. There is a need for your customers and stakeholders to know about such changes when they occur(James, 2006). Therefore, instead of writing memos to all departments related to your Company, you can post the information in the Company’s website in order to be viewed by the concerned parties. James (2006) says that after conducting a research, he noticed that approximately 73% of shareholders and customers feel comfortable when they know all the staff which runsthe businesses they are associated with.

3.      User Friendliness of the website

The website should be easily accessible to large variety of electronic devices. This can be achieved through choosing of simple domains which allow access to a large number of computers. Moreover, it should be arranged into sections which are easily visible in order to enable customers to click on the most relevant sections to access services(Jullie, 2008). A website which is complicated access discourages many viewers. The attention of viewers is drawn 3 times more to the user-friendly websites than complicated ones(Johnston, 2000).

Advantages of Online Marketing

Online marketing provides a good opportunity for large number of target publics to access the relevant information about different items introduced in the market. Moreover, it promotes proper pricing of different commodities since consultations can be easily done in order to compare prices offered by other companies(Albert, 2004). Therefore, it becomes easy to determine the proper price to award to various products in order to survive competition and secure profits.          

                                                 Disadvantages on Online Marketing

It is expensive to develop effective software which addresses the needs of your customers better than manual services. In most cases, customers are attracted to certain businesses by the hospitality of their staff. This aspect can only be viewed through physical interaction between them. Therefore, introduction of online marketing may erode the sense of hospitality hence leading to low attraction rates of customers. Moreover, it is expensive to develop and maintain online marketing software(Brian, 2012).

                                                               Recommendations

Many people use the Internet in order to compare prices of different items in order to choose the most favorable stores from where they can make purchases. Therefore, your Company can use the Internet to ensure that proper pricing of the items being sold is done hence attracting many customers. Moreover, it is useful in conducting market analysis in order to discover the most profitable items which can be introduced in market in order to secure high profits(Courger, 1998). This can be achieved through comparing the practices of different companies in order to discover what customers need most.

Conclusion

It is a wise decision to introduce online marketing since it promotes sales in wide range of target publics. Moreover, it encourages market analysis in order to determine the proper pricing of different commodities and know the best lines of duty to engage in. Though online marketing opens up the Company to large number of customers, it entails some expenses. The online marketing software requires frequent testing in order to ensure that it is properly working and avoid violating the privacy of the Company. It also requires keenness in developing in order to promote user-friendliness of the software.

References

Albert, a. M. (2004). Advantages of Online Marketing. Colorado: The Star Publishers.

Brian. (2012). Challenges Facing Online Marketing. New York: Johnston Publishers.

Courger, J. (1998). Effective Ways of Promoting Business Through the Internet. New York: John & Sons.

Grunig. (2008). How to Improve Customer Relations Through Online Marketing. Cambridge: Cambridge University Press.

Jacky. (2010). Developing online Marketing Software. Cambridge: Cambridge University Press.

James, a. G. (2006). Online Marketing. California: John & sons.

Johnston. (2000). Strategies of Online Marketing. New York: Cambridge University Press.

Jullie. (2008). Effective Measures for Promoting Online Marketing. Illinios: University of Illinois Press.

Livingstone. (2012). How to Survive Competition Through Online Marketing. California: University of California Press.