Components of Effective Public Relation Planning

Components of an Effective Public Planning

            The effectiveness of Public Relations is determined by the extent to which it can communicate understandable information to a large percentage of its target publics. Therefore, proper planning should be exercised to ensure that all the components are perfected for better performance of the Public Relations. These Components include;

1.      Media and Social Media Relations

The Public Relations should involve using of media news, contacting freelancers and also using social sites such as twitter and Facebook to create awareness about a certain matter to the target audiences. In order to ensure more impact to the publics the message provided in the media houses should be news-worthy. It should be well structured to communicate the correct message without arising contradicting perspectives.

2.      Management and Administration

It should define the objectives of the organization, establish goals to be achieved and provide the best strategies to be used depending on the type of the target audiences. It should consider passing simple information if the message is intended to be received by a large portion of the society where people have different levels of education. However, if the public relation aims its publics at professional levels, the message should be communicated in a formal method.

3.      Research

It should be considered in order to support the message with facts. This helps in convincing many people to follow the requirements of the Public Relation. Research helps the organization to know the best method which it can use to influence its target audience. For instance, if an organization aims at creating awareness to the local people of a certain area, it is necessary for it to conduct a research to establish whether the people can be communicated to effectively through a roadshow or through announcements using the media news.

4.      Writing and Editing

They are very important components of public relations which determine the persuasion of the people to understand the message being communicated. Therefore, there should be no unnecessary errors during writing of the message. A message containing many grammatical errors shows the carelessness of the managers in charge of public relation in the organization hence making it to be largely ignored. After writing, the person in charge should go through the message again to ensure that any mistakes involved are corrected. The sentences should be well structured and short in order to promote understanding of the message. 

5.      Training

This involves teaching the executives and preparing them to be ready to handle all matters concerning public relations. They should be prepared in terms of improving communication skills, investigating the needs of their publics and addressing matters in time.

Conclusion

The effectiveness of a public relation is determined by the performance in each of the stated areas. Failure in performance of a certain area leads to the impairment of success of the overall organization. This is because the publics will not be able to receive the intended information about it.

References

Argenti. (2009). Corporate Communication. New York: McGraw-Hill.

Charles. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.

Krone, P. a. (1987). Communication Theory and Organizational Communication: Multiple Perspectives. Newbury Park: Sage Publications.