Guidelines of Effective Public Relations

Question1: What is the Relevance of PR in an Organization?

1.      Public Relation is used by an organization to inform its publics its progress e.g. establishment of new branches.

2.      It is used to inform shareholders about any changes in the price of shares.

3.      It enables an organization to inform its publics about its financial status.

4.      It is used to inform partners and shareholders about the organization’s Annual General Meeting.

5.      It enables the assistant financial director to present an investment appraisal to the financial director.

6.      It can be used to inform the public about new employees within the organization.

7.      It can also be used to inform workers about relevant seminars for them to attend.

8.      It enables representatives of the organization in a business meeting to present a report of the proceedings to the shareholders.

9.      It enables the manager to communicate to the partners of the organization about new contracts signed.

10.  It is used to inform the public about workers who have been sacked.

Question2: Reasons to Justify the Use of PR in an Organization

1.      Without PR, it would be impossible for shareholders to know about the current price of shares. Therefore, PR is important to an organization.

2.      Absence of PR would make it impossible for shareholders to know about the AGM.

3.      Absence of PR would hinder success of the organization due to lack of communication.

4.      Lack of PR would impair the organization’s management in case new senior officers are employed since junior officers will be confused about where to take performance reports.

5.      PR helps managers to seek guidance from the other workers hence its absence would force them to make uninformed decisions.

Question3: Challenges likely to face internal PR overseer

1.      It is hard to choose an effective media to communicate to a large number of workers.

2.      It is challenging to win the trust of all internal publics to believe the information being communicated.

3.      It is impossible to measure the impact of the information communicated on the relevant publics.

4.      It is difficult to win the attention of the public due to completion from other departments such as the advertising and marketing departments.

5.      It is challenging to plan and maintain the brand identity hence any changes in the market needs would force the PR officer to develop proper brand identity in order to survive the competition.