Public Relation Plan about the
Importance of Weight Training in Makueni County
Weight
Training is a very important physical activity which ensures proper body
composition hence eliminating lifestyle diseases. However, the people of
Makueni County have been ignoring it since they have a perception that their
daily activities can help in improving the body composition better than weight
training can do. Therefore, the purpose of this Public Relation is to make them
aware of the benefits of weight training and eliminating the myths about the
physical activity which might be held by members of the society.
Objectives
of the Public Relation
The
main aim of the Public Relation is to show the difference in benefits between
weight training and normal daily activities. This plan will educate the members
of the public that weight training is very important and involves more benefits
to the body than performing the normal daily activities. It is also aimed at
changing the myth held by the females of Makueni County that weight training
will make their bodies more muscular hence losing the feminine look.
Target
Audience
This
message will be mostly targeting the people between the age of 18 years and 35
years. However, there will also be advice to people above 35 years and also the
children below the age of 18. The main target audience is identified because
their bodies have developed and hence they have enough energy to start
practicing weight training.
Appropriate
Media to be used and Budget
This
Public Relation will involve use of roadshow to communicate to the people.
However, magazines which provide the guidelines of weight training will also be
provided to the people. This campaign is approximated to cost Kshs. 300000 to
cater for the all the expenses which will be incurred.
Tactics
to be employed and Timetable of the Campaign
The
first day of the roadshow we will encourage people to volunteer to be tested
for their Body Mass Index. This will help in convincing the members of the
county that being physically fit is not the same has having big body sizes. The
people have shifted their attention from maintaining proper body composition to
having big body sizes for prestige. This campaign will help in correcting that
perception. The second day will involve showing the members how their bodies
should be like. This will be arrived at through hiring people from fitness
centers to accompany us in the second day of the roadshow. The third will be
open to any member of the public to volunteer for competition whereby the
winner up to the second runners-up will be awarded prices. The magazines will
be distributed free of charge to the members of the county in order to ensure
that the message reaches as many people as possible.
Importance
of Weight Training
The
campaign will educate people that weight training improves both the
cardiovascular and cardiorespiratory systems hence eliminating lifestyle
diseases such as heart attack, diabetes and cancer. It also ensures muscle
toning which helps people to perform their daily activities with ease.
Therefore, each person should train three days within a week in order to ensure
better results. For the young and the aged, they can perform other activities
such as jogging and swimming since their bones are weak and weight training may
do more harm than good to them.
References
Ferguson. (1999). Communications Planning: An
Integrated Approach. Thousand Oaks: Sage Publications.
Taylor, a. J. (2005). Space Race: An Inside View of the
Future of Communications Planning. New York: Jonh Wiley & Sons.
Young, a. A. (2010). Brand Media Strategy: Integrated
Communications Planning in the Digital Era. Palgrave: Macmillan Publishers.
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